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PGDM Marketing Management Course Overview

PGDM in Marketing is a full-time postgraduate-level diploma course that specializes in a candidate in the field of Marketing. It is one of the most popular courses offered in India and has an excellent career prospect and salary. PGDM in Marketing is an ideal choice of course for any candidate that wants to take up leadership positions in the sales as well as marketing sector of any organization. It is generally accessible by autonomous institutions and is considered to be equal to an MBA course. PGDM in Marketing can be taken up by a candidate who has completed his graduate studies and wants to apply for management roles.

PGDM in Marketing is a dedicated study of consumer behaviour and crafting products that they will most likely want to buy. The course covers topics such as advertising, branding, market research, and marketing globally and online, among many other topics.

Curriculum

PGDM in Marketing Management course is a specialist degree to provide you with a kick-start in a marketing career. Specialist modules include digital marketing, branding, market research, finance marketing, digital marketing and analytics, international marketing, and marketing strategy.

Program Structure

PGDM marketing management covers different aspects related to Marketing Management, Marketing Research, and Advertising. It takes into consideration the strategic role of e-business in enhancing the marketing function of a firm. This program provides decision-makers with a strong foundation in marketing concepts and skills. The curriculum at RIMS is designed methodically. The course includes compulsory, elective, and internship programs. In the first year, the course cover compulsory subjects, however, in the second year, the student can choose a different specialization. RIMS offers dual specialization for the students. 

ABOUT THE COURSE

Eligibility

Duration

Selection Process

RIMS select the students based on their performance in an entrance exam conducted by the university/college/institution. Once the student is shortlisted, they are called for a personal interview and GD round. The college released the merit list based on the performance in the entrance and other rounds.

Syllabus

Core Paper:

  1. Business Law & Corporate Governance

Electives

  1. Consumer Behaviour & Marketing Research
  2. Sales & Distribution Management
  3. Advertising & Brand Management
  4. Marketing Analytics
  1. International Marketing
  2. Services Marketing
  3. Digital & Social Media Marketing
  4. Project Work
Advantages At RIMS - PGDM in Marketing Management

RIMS Bangalore being one of the top-notch colleges, aims in developing managers and entrepreneurs by promoting a learning environment that encourages knowledge inquisitiveness, creative thinking, systems thinking, and social intelligence. We believe by pursuing a course from RIMS we sensitize the graduate toward work ethics and social responsibility. It is our mission to foster a strategic alliance with the industry for research and its application and provide the students with the best knowledge. We have a team of faculty members who are well-versed with the industry norms.

Frequently Asked Questions

Q) What is the duration of the PGDM Marketing program? 

A) The PGDM Marketing program from RIMS, Bangalore equips you with skills and knowledge to provide you with a competitive edge. The duration of this course is of 2 years divided into 4 terms. 

Q) What are the prospects of PGDM in Marketing Management? 

A) PGDM in marketing from RIMS provides an extensive range of career opportunities in the marketing departments of the companies or the marketing agencies and consultancy firms. While different job titles cover tactical roles, senior professionals can also go on to grab strategic roles in any company. 

Q) What is RIMS’s PGDM Marketing course first year like? 

A) RIMS’s PGDM Marketing courses aim at providing the students with an overall understanding of how businesses are run and their management. It comprises 2 terms plus a summer internship program. This is useful in gaining hands-on experience in the corporate world. 

Q) What is RIM’s PGDM Marketing course second year like? 

A) The program offers the students a major in the area of marketing along with a minor in any other area. It just helps in opening up a broader choice of careers. It comprises 2 terms plus a summer internship program. For more details, browse through the PGDM marketing page.

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